Brand system

Everything that makes it Jenafy.

Digital platforms that work. Use this page as the source of truth. One click copies a prompt you can paste into any model or design tool.

Mark

JENAFY

Wordmark. JENAFY — All caps in the mark. Sentence case in prose (Jenafy).
Lockup. Space Grotesk 700, tracking tight (−0.04em) in nav; +0.16em when used as a small stamp.
Clear space. Do not put the mark in a gradient pill except the gate stamp and sign-in stamp.

Positioning

Jenafy designs and ships digital platforms that work — clear for the people using them, solid enough to grow on. Not a prettier website. A product the team can run on Monday.

Voice

Direct. Short sentences. No pitch-deck fog.
Warm with clients (bestie is allowed). Never cute with the product itself.
Operator language: Monday, enrollments, dashboards, handoff — not synergy.
Confident, not loud. No exclamation points in product UI.

Say

platform · product · works on Monday · makes sense · ship · dashboard · existing client · potential client

Never

synergy · leverage · cutting-edge · AI-powered (unless it is, and even then be specific) · seamless · delight · we're passionate about · one-stop shop

Color

Paper#f5f5f2--paper

Default canvas. Light sections, cards sit on this.

Cream#f7f7f2--cream

Type and UI on dark fields. Slightly warmer than paper.

Ink#111111--ink

Primary text, dark sections, wordmark on light.

Purple#824591--purple

Brand accent. Labels on light. Contact field. Never as body text on paper.

Pink#dc9feb--pink

Signal on dark. Eyebrows, ticks, motion stroke, emphasis.

Deep purple#28132c--deep-purple

Rare. Error/empty states. Not a section fill.

Muted#5e5e59--muted

Secondary copy on paper.

Dark muted#9a9a96--dark-muted

Secondary copy on ink.

Type

Space Grotesk — platforms that work

DM Sans — body, labels, and the words people actually read.

Space Grotesk. Headlines, wordmark, stage titles. Tracking −0.03 to −0.04em. Line-height 1.0–1.08 for display, 1.12–1.18 for paragraph headings.
DM Sans. UI, body, labels, buttons. Body 16–18px / 1.55–1.6. Labels 11–14px, uppercase, +0.08em tracking.
Headings must wrap inside the viewport. Never let a line run off screen.

Layout

Measure. 1200px
Grid. 8px spacing scale (4, 8, 12, 16, 20, 24, 32, 40, 48, 64, 80, 96).
Radius. 8 / 12 / 16 / pill.
Nav. Fixed 72px (56px on small screens), floating pill, paper at 92% with blur.
Gate. True 50/50. Each half is the hit target. No nested links.

Motion

The UI itself is the drawing. Letterforms, button perimeters, cards, underlines, and dividers trace on. Never a decorative circuit, HUD, or illustration beside the real interface.

Sequence. DRAW → TRACE → CONNECT → BUILD → REVEAL → RETRACT. Scroll can reverse it.
Story. Idea → Direction → Structure → Connection → System → Platform → Working product.
Speed. 70% of the original draw speed. Respect prefers-reduced-motion (show the finished state).
Don't. No PowerPoint fades. No parallax gimmicks. Motion never overpowers the headline.

Product language

Potential client

Are you a potential client?

See what problems we can solve for you.

Existing client

Are you an existing client?

Welcome back bestie :) Log in to your analytics dashboard made for your digital product.

Do / don't

Draw the real UI: type, frames, buttons, rules.
Keep type large. Tight display lines, open body lines.
Purple on paper for labels. Pink on ink for signals.
Ship something someone can use on Monday.

No circuit boards, HUDs, or generic AI chrome.
No tiny SaaS headers. No overflow headlines.
No extra brand colors. No purple walls of body copy.
No motion that fights the headline.